YWCA

This non-profit women's organization has been advocating for social justice and women's empowerment for over 160 years. Stand Against Racism is one of their annual campaign events to raise awareness within communities about structural and institutional racism to eliminate it. This self-initiated ad concept was created for the event's fourteenth anniversary using original photography to convey the resiliency and breakthrough over racism in the USA.


Role

Designer


Year(s)

2020


Contributions

Art Direction

Advertising

Photography


Not Hate. No Fear

Primary ad design on a billboard Social media campaign as an Instagram story Series of poster ads wheat-pasted onto a wooden fence

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©2024 Estevan Ruiz