Yellow Apricot
Yellow Apricot is a photography service and studio based in Denver, CO, founded in 2019. The studio is named after the founder's transcribed family name. I was responsible for creating the brand identity and collateral applications. The challenge was to make a simplified representational mark. The result is a streamlined system using only two colors and gives the mark's application flexibility as an icon, pattern, or emblem.
Role
Designer
Year(s)
2019
Contributions
Brand Identity
Collateral
Identity & Collateral
![Branded mailer, tag, and sticker for photograph prints](/yellow/ya-1.webp)
![Branded business cards with alternating brand colors](/yellow/ya-2.webp)
![Accessory zip-pouch with branded icon pattern](/yellow/ya-3.webp)
![Animation alternating between curated portrait photographs and brand identity](/hero/yellow-hero.gif)